Customized gift item

At the end of the year, every company deals with original gifts for important clients. It is important that such gift items convey a certain message about the company or brand. For Naviga 4 it was essential to communicate its new area of activity - 3D printing services - to its important clients.

A gift item printed on a professional 3D printer in full colour was an obvious choice for Naviga 4. The design of the item itself should also reflect the company's core mission. The essence of consultancy is correct information. The DNA helix - the carrier of genetic information of all organisms - was chosen as a visually very rewarding symbol. The 3Dees creative team made a 3D computer model of the helix to be suitable for printing on a ProJet 660 Pro 3D printer. The aim was to show its benefits on the printed model, in particular: full-colour printing, the possibility to print presentation non-functional prototypes, the opportunity to demonstrate a magnified version of the human body, the possibility of using 3D prints in the company's marketing materials. The model was subsequently used in the company's PF, with the key visuals taken directly on the 3D printer.